Accuray Announces Regionalized Management Strategy for Americas
The formation of this new Americas region, along with the already established regions of Europe, Asia and Japan, gives each region control of revenue and profitability and responsibility for establishing a full range of dedicated services, including sales, marketing and operations, to meet their regional customers' needs. The regions will focus on driving sales and revenue, building market share, and managing the local support functions, while Accuray Corporate will remain focused on global strategy, governance and reporting, and building the necessary platforms to enable efficient and effective operations across the regions.
The newly established Americas region will include the United States, Canada and Latin America. Michael Brandt, who previously served as the General Manager of Accuray Europe, will assume the role of General Manager of the Americas. Jim English, who has been in the Sales organization at Accuray since March 2004, will be promoted to Vice President and will be responsible for all North America sales.
"Creating teams with a regional focus encourages cooperation between functional groups and enables us to be responsive to local market conditions," said Euan S. Thomson, Ph.D., president and chief executive officer of Accuray Incorporated. "We have seen the benefits of this approach in our international markets and believe it can accelerate our growth in the Americas."
About the CyberKnife(R) Robotic Radiosurgery System
The CyberKnife Robotic Radiosurgery System is the world's only robotic radiosurgery system designed to treat tumors anywhere in the body non-invasively. Using continual image guidance technology and computer controlled robotic mobility, the CyberKnife System automatically tracks, detects and corrects for tumor and patient movement in real-time throughout the treatment. This enables the CyberKnife System to deliver high-dose radiation with pinpoint precision, which minimizes damage to surrounding healthy tissue and eliminates the need for invasive head or body stabilization frames.
About Accuray
Accuray Incorporated (Nasdaq: ARAY), based in Sunnyvale, Calif., is a global leader in the field of radiosurgery dedicated to providing an improved quality of life and a non-surgical treatment option for those diagnosed with cancer. Accuray develops and markets the CyberKnife Robotic Radiosurgery System, which extends the benefits of radiosurgery to include extracranial tumors, including those in the spine, lung, prostate, liver and pancreas. To date, the CyberKnife System has been used to treat more than 70,000 patients worldwide and currently more than 176 systems have been installed in leading hospitals in the Americas, Europe and Asia. For more information, please visit www.accuray.com.
Safe Harbor Statement
The foregoing may contain certain forward-looking statements that involve risks and uncertainties, including uncertainties associated with the medical device industry. Except for the historical information contained herein, the matters set forth in this press release, including statements relating to management, operational structure, and commercialization of products are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements speak only as of the date the statements are made and are based on information available at the time those statements are made and/or management's good faith belief as of that time with respect to future events. You should not put undue reliance on any forward-looking statements. Important factors that could cause actual performance and results to differ materially from the forward-looking statements we make include: market acceptance of products; competing products, the combination of our products with complementary technology; and other risks detailed from time to time under the heading "Risk Factors" in our report on Form 10-K for our 2009 fiscal year and our other filings with the Securities and Exchange Commission. The Company's actual results of operations may differ significantly from those contemplated by such forward-looking statements as a result of these and other factors. We assume no obligation to update forward-looking statements to reflect actual performance or results, changes in assumptions or changes in other factors affecting forward-looking information, except to the extent required by applicable securities laws.
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Euan Thomson, Ph.D.
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SOURCE Accuray Incorporated